Guerrillas use every possible weapon

Don't consider your online marketing plan complete if you've simply launched a web site or you're participating in a couple of discussions. True guerrillas are always looking for ways to add to their arsenal of weapons and thereby strengthen their marketing attacks. If your web site is running smoothly, for example, think about ways to draw attention to it from around the Net. If you've developed and published a series of online articles, find more ways to promote the series. Guerrillas only win because they never quit.