Testimonials add personality to advertising

It's fine for you to tell people your product is great, but it's much better when actual customers verify your statements. Ask customers for their comments about your product or service, and when you get a good comment, ask for permission to use it in your marketing material, and then include it in your brochure, classified ad, web site, or other online marketing information. Select specific portions of customer comments to appeal to the broadest audience, or to pitch the widest array of products or services you offer. Testimonials back up your claims and help make the sale.