How a One Dollar Investment Creates 5 Figure Incomes

When Entrepreneur.com columnist Pete Silver was ordering a carryall bag from Lands End, he was offered an option of adding his initials for just $1.00 more.

"How about my web site URL?" he asked.

"OK," the Lands End representative replied with a laugh.

Since then, his dark blue bag with a bright red www.petesilver.com stitched on it has generated at least three clients he knows began with conversations sparked by curiosity about his URL. I say I'm a writer, and suddenly, everybody wants to know "what kind" and "what else do I do?"

A one dollar investment that continues to pay big dividends; proof, once again, that Jay was right all along! It's creativity, not budget, that boosts awareness and profits.