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Tip for January 5, 2006

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Sales Incentives #1: Discount

A reduced price is one of the most effective sales incentives you can offer.

Discounts should be used with restraint, however, because a steady diet of discounts, educates your clients and prospects to expect a discount, erodes your profits, and fails to differentiate your firm from your competition.

Discounts can be combined with other incentives and work best when there is a close and strictly enforced deadline.

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