Guerrilla Ramil Cueto gets through to prospects where others fail because of when he calls and what he says. He is most successful with an approach using emotion and calls on his prospects after 6PM!

He says that after work is when they are most relaxed and willing to talk. He asks the prospect "why" they think, feel, or say what they do and shifts his approach to suit. This is no simple "mirror" technique. Ramil says that sometimes it pays to surprise the prospect with your tone and approach.