Ten Commandments of Guerrilla Marketing Design, No. 9

Guerrillas design freely DELEGATE

Guerrilla Marketers recognize their limitations and work around them. They often hire professional designers to create visual elements with long shelf lives—like logos, templates and styles—but prefer to do as much of the day-to-day production themselves as possible.

They hire web designers and programmers to set up their web sites, but prefer to do their own daily maintenance.