Ten Commandments of Guerrilla Marketing Design, No. 2

Guerrillas design for RECOGNITION.

Guerrilla Marketers refuse to get lost in a crowd or be confused with their competition. They recognize that their customers and prospects are bombarded with thousands of competing messages each day. Accordingly, Guerrillas choose colors, typefaces, and layouts that project a distinct, easily recognized image that sets their message apart and accurately reflects their values.

Their designs project a consistent image throughout all of their marketing. Consistency is achieved by using a unique combination of colors, type, and layout throughout their print and online communications. This consistency multiplies the impact of their marketing dollars.