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Tip for December 3, 2005

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Effective Headlines and Titles, Part 8

Combine a SHORT HEADLINE with a LONG SUBHEAD. Use the subhead to elaborate on the relevance of the headline. Provoke curiosity in the headline and introduce the solution in the subhead.

* Write Once, Sell Twice: Secrets of Making More Money with Info-Products
* Make Them Laugh: How to Use Humor to Increase Sales
* The Dangers of Safe Marketing: Why Profits Are Greater at the Edge

Headlines are the key to the success of everything you write.

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