If your business requires a little trust from your customers then you need great references! Guerrilla Ronald Smith develops new references with every new job using a customer satisfaction survey.

Ronald's company sells and installs a skylight product for home remodeling. He knows that whenever people start work on their homes they are afraid of what might go wrong, so he let's his current customers put those fears to rest.

They send out a customer satisfaction survey after they finish a job and ask for permission to use comments in their marketing. They also offer a free dinner to anyone who refers a new customer to the company.

Nearly 70% of the surveys are returned and about 90% of those agree to use of their comments in marketing efforts.