Seven danger signals that you are not marketing:
1) Sales driven by price

2) No way of differentiating you from your competitors

3) You use a steady stream of disconnected sales gimmicks

4) There is no unified plan for communicating your message to customers and the trade

5) Most sales leads come from the sales staff

6) Longtime customers say, "I didn't know you did that"

7) There is no customer or prospect database that can be used for marketing.