When selling services, there's an unfortunate tendency to reinvent the wheel with each new client, preparing a custom proposals, etc. As a result, you may be spending more time than necessary preparing proposals.

An alternative is to create a series of "small," "medium," and "large" packages that you can quickly explain to prospects on the first meeting. Many prospects will appreciate getting a ballpark estimate of what services cost you offer and what they cost.

As your discussions with prospects proceed further, it's likely that you will fine-tune your packages to better meet their specific needs. That's OK, as long both parties understand the reasons for departure from your "packages."

"Packages" help both you and your clients. They make it easier for you to present your services and they make it easier for clients to both make quick, decisions.