Test messages and markets

Wouldn't you test a radio, TV, or newspaper ad before running it? E-mail messages and mailbot files are your initial and sometimes your only contact with prospects. Don't blow your chance to establish your online identity.

Customize messages to test markets by asking respondents to include different code numbers or key words in the subject line of their information requests. You might send messages to two different mailing lists. By comparing the number of messages using each phrase, you will learn which message worked better for you.

Mailbots can be programmed to send the document that corresponds to a certain key word. The mailbot will keep track of how many messages it responds to, and provide a ready gauge of which market is working best for you.