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Tip for July 27, 2005

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Demolition Marketing is the best term to describe what Greg Madsen employed for his T-shirt shop, South Beach U.S.A., in Miami Beach. When road demolition cut down his traffic, he printed foil labels reading "Authentic Piece of The Original Lincoln Road Mall," affixed them to chunks of road, and gave them away for free, obtaining PR, foot traffic, sales and profits.

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