Free Radio Time?

Guerrilla Jack Livingston wanted to run a year long radio campaign for a car dealership but he only had enough in the budget for 30 days. Trading a car for that missing ad budget was only part of the solution. Jack made sure that every one of the DJ's got to check out the car and drove the car to every station event and promotion. And later, when the station finally gave the car away in a contest, Jack got attention from local TV and newspapers for the contest and the lucky winner.

It all helped to make them the top selling area for the car company.