Confirmations drive web site traffic

When is the last time you asked newsletter recipients on your opt-in e-mail list to confirm their continued interest in receiving your publication?

How do you know your e-mails are not being routinely deleted because the recipients are no longer interested?

You may want to send a yearly "confirmation" message, asking members to "click here to confirm your continued interest" or including a link to your web site page.

This has the secondary benefit of driving traffic to your web site, especially important if you have made redesigned your site or added new features during the previous year.