Guerrillas Start with a Plan

Guerrilla Marketing is based on message, audience, and competition. Rather than talk about what interests them, Guerrillas analyze their market's information needs and develop content that satisfies those needs. Then, they "package" it using colors, layouts, and typefaces that will simultaneously appeal to their market while setting their businesses apart from the competition.

Design, like copy, is always intentional, rather than haphazard or subjective.