Consistently display your reverence for your customers by trying to help them with consistent follow-up.

Customer reverence is necessary because it costs five times as much to sell to a new customer as an existing customer.
You can express customer reverence by thanking customers for their purchase, offering them incentives to repurchase at regular intervals, questionnaires, birthday cards, and keeping them informed with catalogs and newsletters.

Nearly 70% of business lost in America is not due to high prices or poor service, but because of apathy after the sale. Don’t let this happen to you.