One picture is all it takes
One of the best investments you can make is to hire a professional photographer to take a “signature” photograph of you.

What is a “signature photograph?”

A signature photograph is a single photograph that accurately captures you in a likeable way and projects the right image. The reason to have a single signature photograph is that it can unify, or provide instant recognition and identification, throughout a series of marketing materials—web site, brochure, business card, and newsletter.

If each of your marketing messages has a different photograph, you’ll be confusing your market and sacrificing easy recognition.

A signature photograph can be either an environmental photograph—take in an office or your place of business—or a head and shoulders shot with a dark or white background. Both black and white and color copies of your photograph should be available on your web site, preferably the Press Room section for use when you’re interviewed.