What Is Marketing In The First Place?

Marketing is a process, not an event. Whether your entire marketing budget measures in the low three figures or your internet marketing budget alone is larger than the GNP of half the members of the United Nations, marketing is every bit of contact any part of your business has with any segment of the public. If you’re a guerrilla, you view marketing as a circle that begins with your ideas for generating revenue and continues with the goal of attracting a large number of repeat and referral customers. The three keys words in that paragraph are every, repeat, and referral. If your marketing is not a circle, it's a straight line that leads directly to Chapters 7, 11, or 13 in the bankruptcy courts.