Sales Incentives # 23: Sample

Perhaps there is a way you can allow your prospect to sample the product or service you're trying to sell.

Samples take many forms: excerpts from a longer publication, a one-hour teleclass instead of eight hours of training, a video of a previous performance, or a free introductory telephone consultation.

Common to all of the above is not only offering prospects a chance to sample the actual product or service, but to get them to commit--which is the first step towards purchase.