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Tip for September 9, 2008

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Promoting with an online specific ad

An ad that exclusively promotes your business can be short and sweet (as well as cost-effective). Here are some general tips for designing an online specific ad.

- Use an attractive design: Make sure that your headline grabs readers' attention and clearly explains the benefits of contacting you or your storefront online.

- Be consistent: Design an effective ad and then run it for a few months. It may take several weeks before you get any benefit from it, so changing it or discontinuing it too soon will ruin your entire effect.

- Use several small ads instead of a few large ones: Buy small ads in various publications and run them for several weeks, rather than purchasing a large one-time ad.

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