The initial objective of your sales call. . .

. . . is to get the prospect talking. It is an accepted fact that people, particularly salespeople love to hear themselves talk. Too much talking kills more sales than if a salesperson sat like a mummy and simply nodded "yes" as the prospect talked.

Other than you name and your company's name, the initial and continuing process of the sales interview is open ended questioning, active listening and paraphrasing the prospects answers to verify what the prospect means by what he/she is saying. Listen twice as much as you speak