Can search engines find your web site?

Ideally, your web site should pop up as one of the options whenever a potential customer uses a search engine to look for your product or service. Unfortunately, different people have different ways of specifying a search query. For example, if you're in the bed and breakfast business, someone searching for "lodging" or "accommodations" in your area won't find your site unless those specific words appear somewhere in the text of your web pages. To make your web site as visible as possible to every search engine, consider all the specific words and phrases people might use to search for it, and then make sure those words appear somewhere in your web site's text.