Repetition, repetition, repetition

Your online visibility depends primarily on repeatedly exposing your customers to your company name and marketing messages. If you're relying on a web site to accomplish this repetition, you're putting your whole strategy into the hands of your customers, because their decision to visit and return to your site determines the number of repetitions they're exposed to. The best online marketers use every weapon at their disposal to gain repeated exposure. These weapons include signatures, discussion group messages, storefronts, billboards, classified online ads, print ads, directory listings, notices in offline and online publications, online conferences, advertising specialties, links on other web sites, tv ads, and fusion marketing arrangements. Use as many of the weapons as possible as often as possible. Repetition means visibility, and visibility means business.