Experienced Guerrillas know that the best source of future customers comes from past customers. Accordingly, Guerrillas do everything possible to show their customers how much they appreciate their patronage and support.

Taunton Press, publishers of Fine Homebuilding, and several other "Fine" publications, has come up with an ideal customer reward.

Fine Homebuilding subscribers receive their magazine in a protective, heavy cardboard wrap-around. The back of each issue's wrap around is different and contains a illustrated "Professional's Notebook" appropriate for builders and carpenters. The "notebook" idea is reinforced by the instructions which invite subscribers to save each technique in a 3-ring binder.

The idea is great. The wrapper protects each issue and, each month, subtly thanks the subscriber by offering them bonus content that is not available to newsstand buyers.

What can you do to reward your customers?