Americans still want good service.

Despite the trend toward downsizing, cost cutting at every corner, businesses will still pay for value. Your prospects are willing to pay a premium for outstanding service, but you must convince them that the service you deliver is exceptional and not the exception.

Stanley Marcus, of Neiman Marcus, once said, "Why do you think you have so many department in a mall these days? It's because each store does such a poor selling job that they survive by taking each other's unsatisfied customers." Sell customer service and give customer satisfaction.