Launch one battle at a time

Your online marketing plan will eventually include a number of weapons used on a number of different fronts. You may operate a web site, use an auto-responder, run classified ads, post articles, conduct online conferences, run sponsorship notices, and conduct a publicity campaign, for example. When you're starting out, though, focus on getting one of these running smoothly before moving on to the next one. It's much better to fight one battle well than to fight several of them half-heartedly.