What does you customer want to buy?

Questions to ask your customers: What would make our service more useful to you? How can we improve the support functions of our service?" Jay Levinson, noted author and Guerrilla marketing expert, defines the basic rule in selling as follows: "Find out what your customer wants to buy - and give it to him." You can't go wrong with this approach, but how many salespeople assume they know what the customer wants without asking? What about you? Have you asked your customers if they would consider outsourcing a mail room or other department or are you waiting until your competition asks the question and gets the business? Ask - ask- ask!