GM Coaching & Training

1. What does Master Training prepare me for?

Master Training prepares you to be a guerrilla marketer and to train others to do the same. This training grants territorial rights to practice under the Guerrilla Marketing International name and operate independently under the GM Brand. Priceless.

2. Who would benefit?

Business owners and supervisors benefit because they'll learn how to improve their profits.

Coaches and consultants benefit because they'll learn how to train others to be guerrillas.

All people who have taken the training and can apply it to their businesses

3. Where do these take place?

Training takes place in the domicile of Jay Conrad Levinson in "old Florida," located near Orlando, one hour from the airport, three minutes from nearby hotels, and one hour from Disney World.

4. What can people expect?

They can expect four five-hour days meeting face to face with Jay Levinson -- Monday, Tuesday, Thursday and Friday -- from noon till 5 pm. They will be given tests by GMI President Jeannie Levinson as well as hearing first-hand the concepts and stories of Guerrilla Marketing. They will depart with no questions about marketing and awareness of many avenues that can, will and have led to success.

5. Why should people take the course?

To learn more than their competitors about marketing, to invest less money and earn higher profits with marketing, to be fully-equipped to practice and teach marketing, to become specialists in the most successful form of marketing practiced anywhere on earth.

6. What ongoing support will they receive from you or GM?

They will be lifetime members of the Guerrilla Marketing Association, Jay's members-only website that features 24/7 business coaching, and weekly telephone and internet chats. They can participate in Master Trainer phone calls. They can have access to Jay as a sounding board at any time. They may get referrals from GM for various services.

7. Are there any other prerequisites?

Jay will interview any potential candidates. We have very few Master Trainers, and we make sure that you have the ability and enthusiasm to represent our brand in the best way possible. A prerequisite is that a candidate must have read the latest edition of "Guerrilla Marketing" so that the training can get off to a running start.

8. What is Jay's background?

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 55 other books. His books have sold 14 million copies worldwide. His guerrilla concepts have influenced marketing so much that today his books appear in 43 languages and are required reading in many MBA programs worldwide. Jay has twelve years of experience as the Creative Director of leading advertising agencies in the U.S. and Europe and served for ten years as an Instructor of Marketing at the University of California in Berkeley. He is a highly successful speaker who has made presentations and conducted seminars worldwide.

"Jay is one of the foremost business marketing experts in the world. No one knows how to use the weapons of the trade better than industry expert Jay Levinson."
-- Entrepreneur magazine

What our Master Trainers say about us:

Todd Woods- Master Trainer, GM Speaker and Consultant, Jamba Juice
Eight years ago I started a business. I was a franchise area developer for Jamba Juice in Phoenix Arizona. Starting a business was much more difficult than I thought it would be. Our sales were looking very dismal. For some time I thought we might not make it. I started searching for help and ran across the book Guerrilla Marketing, first edition. I can honestly say that this book and the application of Jay's principals not only saved my business, but helped me grow it to 5 thriving locations over the past 8 years. Being a true Guerrilla, I decided to venture into a new business of consulting, helping others to bring success to their own small business ventures. I wanted to be taught by the best; Jay Conrad Levinson, the Father of Guerrilla Marketing. In 2005, I became a Master Trainer by taking his intensive Master Training course. It was unbelievable. I would highly recommend it. I look forward to building a great marketing consulting career based on this phenomenal course. Thanks Jay!

Will Reed, Master Trainer, Japan, GM Certified Coach, Speaker
If you care deeply about mastering a skill, there is a limit to what you can learn from books. I was firmly determined to go to the source and absorb the essence of Guerrilla Marketing. When the opportunity came to get one-on-one instruction and certification from Jay Conrad Levinson, I grabbed it. During this focused and intensive training, I developed a Meme for my business, received specific personal advice from Jay on many areas of marketing, and came away with a comprehensive understanding of the system. Now I am the Master Trainer for Guerrilla Marketing in Japan and Asia, and this has positioned me to roll out the brand through books, seminars, and increasing opportunities for publicity. I was also able to form a strategy, find the right combination of weapons which for me center on One Page Newsletters. Studying directly with the Father of Guerrilla Marketing was a priceless personal opportunity. Jay won't do it for you, but if you are ready to step up to the plate, he will help you hit the ball out of the park.

2008 Tuition*

Master Training-$20,000

*Discounts available when participant brings in another attendee. Participant pays for their own transportation and accommodations.