There are three ways to make a business more profitable and two of those ways lack something in the way of marketing wisdom. The first way and least likely to generate substantial profits but most likely to generate substantial heartaches is by waiting for word-of-mouth marketing to bring those clients and customers to you.
An astonishing number of businesses follow this course and eventually learn that it leads directly over a cliff and into despair. This is called no-growth and it is very inexpensive but no fun.
A second way to make a business flourish is to market the business to the world and to your prospects. You can never stop doing this because it's a superb source of new customers, but if you follow this highway and no other, you'll find that it leads to a dead end.
But even before...
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