I already have written about Worldwide Web designers who disrespect potential customers by limiting access to their sites for the graphically challenged, or by assuming that the raw surfing experience is an acceptable substitute for information content. But the problem of "dissing" potential customers goes well beyond the Web.

I was recently asked if it was a disadvantage to market from an address on one of the big commercial online services. The person was worried about being automatically dismissed as a Clueless Newbie simply because they chose to participate in discussions or send mail from a commercial service rather than an ISP. This is a well-founded fear. I have actually seen messages in Usenet discussion groups in which the poster flatly states that he/she automatically ignores postings with "aol.com," "prodigy.com," or "compuserve.com" in the return address. Other discussion messages point to the rise of MLM schemes and other get-rich-quick offers on the...

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