Yellow Pages
Anyone with a business phone line is automatically listed in the Yellow Pages. Many entrepreneurs also take out a display ad to magnify their marketing message.
Only advertise in the Yellow Pages if you see your competitors there. For many business, advertising in the yellow Pages is mandatory. Retailers and some service providers (like locksmiths, plumbers, restaurants, and hotels) rely on placement. However, if you get most of your business through referrals or other media, then you might want to pass.
Since your ad will be listed next to your competitors, you must find a way to stand out. Consider color if it's in the budget. If your competitors run large ads, you should too in order...
You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.
