It's natural to feel some apprehension when approaching a potential customer for the first time. And there's a reason they are referred to as cold calls. Every salesperson has tales of rejection from hung up phones to doors slammed in their faces. But more often, the reluctance is based on lack of preparation on the part of the salesperson. Guerrillas prepare themselves both internally and externally, by strengthening their confidence and studying the prospect's needs.

Preparation

It's important to remember that you control your self-image and the image that you project to the world. If you are knowledgeable and prepared, you will be more confident and have a better self-image. Try to focus on how prospects can benefit from your expertise. This will help you to let go of old insecurities and the fear of personal rejection. Some constructive methods you can employ include being confident of your expertise and usefulness as a consultant and treating the...

You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Guerrilla Marketing Online Member Login:
Username
Password
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.