Mark Twain said he never let his schooling interfere with his education. Regardless of your schooling, there’s little chance it covered what technology makes possible today. If you took a course in how computers can aid your marketing, the first insight you would have gained would be into the profitability for you if you become savvy about email.
When you think of email, don’t compare it with snail mail because it’s considerably different. In fact, it is such an improvement on old-fashioned mail delivery that the U.S. Postal service now uses it, and today there is a lot more email being sent daily than snail mail. Soon, half of all bills and payments will be sent electronically. Two-thirds of Social Security checks, tax refunds and other federal payments sent in l999 went electronically.
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