Perhaps you already know why people buy, but do you know all 51 reasons? The more of those reasons you know, the better you'll be able to market.

Geoff Ayling, in his superb book, "Rapid Response Advertising," provides
wannabe guerrillas with a full fifty reasons why people buy. There are
really far more than fifty, but I have a feeling that these fifty will get
your creative juices flowing. People make purchases for these, among many reasons:

1. To make more money – even though it can’t buy happiness
2. To become more comfortable, even a bit more
3. To attract praise – because almost everybody loves it
4. To increase enjoyment – of life, of business, of virtually anything
5. To possess things of beauty – because they nourish the soul
6. To avoid criticism – which nobody wants
7. To make their work easier – a constant need to many people
8. To speed up their work – because...

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