consenting partners. As with superb sex, marketers shouldn't be in a
hurry, shouldn't direct their energies to disinterested people and must
realize that the consummation of a loving relationship won't take place
without proper wooing, without knowing exactly what turns on the prospect.
When small business owners think less of marketing as an impersonal
communication and more as a sexual journey, they will be far more able to
market with success. In today's cluttered environment of marketing,
instead of pondering numbers and demographics, explore instead the
concepts of romance and love.
That means realizing that falling in love with the right person and
keeping the relationship delicious and satisfying is not so much a single
major event as a step-by-step process. It begins by playing the field
You must be a member of Guerrilla Marketing Online to access the full article. If you are already a member, please sign in below. If you are not a member, join now.
Forgot your username and/or password? Click here.
*Please note that if you have cookies support turned off in your browser, you will be prompted to login each time you attempt to access a members-only feature or page.
