The concept of creativity is over 50,000 years old and has always been an inherent talent in Homo sapiens -- human beings, as we know them now. It was not an inherent talent in Neanderthal man. Michael Ray, a Stanford professor who teaches a course on creativity, says that creativity exists within everyone. He believes that when people can’t tap into their creativity, that doesn’t mean it doesn’t exist. Instead, it means that the creativity is being suppressed by what he terms as the voice of judgment – what I term as the inner censor. That’s what gets the blame for destroying self-esteem.

Professor Ray believes there are five qualities of creativity: intuition, will, joy, strength and compassion. Four tools stimulate those qualities – faith in your own creativity, absence of judgment, precise observation and penetrating questions. He and I agree wholeheartedly that creativity is not one great eureka moment that produces a brilliant idea. Instead, it is a way of...

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