The karate master learns everything necessary to slam his hand through the wooden boards. He doesn’t even think about the boards, only about seeing his hand on the other side of them. Their being shattered is not part of his vision. The board is merely an illusion. His hand beneath the cracked boards is the only reality the karate master will accept. Theory is what helped him earn his black belt, but he never would have earned it if he had not taken action.

Any obstacles that he encountered on his way to mastery were merely illusions. All the successes he achieved were reality. As a master, he is aware of the illusion but focused upon the reality. And he realizes that his insights into karate and energy, into force and concentration, are the power behind his action. Insight plus action equals success.

Mastering guerrilla marketing is not merelyi learning without doing. For the mastery of guerrilla marketing has action at its very core. Without action,...

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